The Four P’s Of Marketing Are Discussed Below.1. Product:“Product” refers to the goods and services that firms offer to their customers. Firms must place sufficient importance to the product/service as well as the other aspects associated with the product that attract customer attention. Some elements of product/service that require attention for a successful business are: quality, features, options, services, warranties, brand name, safety, packaging, repairs and Support. The product should be designed keeping the customer needs and requirements in mind.2. Price:“Price” refers to the cost of a particular product or service....
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